AWE was using a system for data collection that could only gather limited information across the organization. Plus, the data the system did capture needed to be checked, and any issues required manual intervention to fix. These processes were difficult and provided limited business intelligence.
A customer relationship management (CRM) system was identified as a key solution for providing better service, gaining business insight, and helping to automate and digitally track internal processes.
"Continuously improving our ability to leverage technology that better supports women entrepreneurs provides us with a great opportunity to increase the engagement and impact of women business owners in our community and economy.
Having a system that accommodates flexibility in the data we collect and how we can use it to make decisions and improve our organization helps us make the best use of our resources and achieve our mission to support women entrepreneurs at all stages of a business".
- Marcela Mandeveille, CEO, Alberta Women Entrepreneurs