Manufacturer triples sales engagement with customized Salesforce installation

Durabuilt Windows & Doors is an industry-leading windows and doors manufacturer, servicing residential and commercial customers across western Canada.

With a sizable distributed sales team across several different business units, Durabuilt has multi-channel sales processes that require effective management to keep the company on track to meet its sales targets.

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CHALLENGES

Durabuilt's existing sales solution was unable to accommodate multi-channel customers, had insufficient reporting features, did not provide clear tracking metrics of customer activities, and did not allow Durabuilt to track multiple tender business processes when bidding for new business.

Durabuilt was looking to review its sales processes and implement Salesforce solutions to help increase efficiency across all its sales channels.

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"BIG gave us options to work with and we liked that. We ended up picking about five of the eight things offered on the a la carte menu. At the end of the day, we should've picked all eight!

Bits In Glass pushed to interview unit leaders and reps, and the information they provided yielded better results."

- Jeff Ward, Managing Director Business Development, Durabuilt Windows & Doors

RESULTS

Tripled the
company's
sales team engagement

Improved alignment with multi-channel sales process

Increased visibility into the sales pipeline to accurately forecast

Streamlined system for effective tracking and reporting