Resort developer gains key business insight with Salesforce

Vivo Resorts sells luxury condos and private residences in Puerto Escondido, Oaxaca, Mexico. After experiencing great success with the company's resort sales program, it became apparent that its manual systems weren't scalable enough to meet the business needs.

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CHALLENGES

Vivo Resorts started with a highly manual process -- they were using several spreadsheets to track data manually and therefore didn’t have visibility into sales performance or track key metrics. The company needed the ability to track what percentage of leads result in sales conversions and sales cycle times in order to measure the performance of its sales programs and staff.

Vivo Resorts also required marketing integration and tracking metrics to develop and foster customer relationships throughout an entire sales cycle.

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"Vivo Resorts now has visibility into what they are doing well and what needs to improve - salespeople now access customized dashboards that allow them to "know the score in real-time".

- Shaun Connell, Managing Director Business Development

RESULTS

Sales & management can now track and measure performance

Salesforce reporting assists in business insights and priorities

Elimination of manual spreadsheets and processes

Realized efficiency gains in automating billing processes